Adam Stewart, Executive Chairman of Beaches Resorts, unveiled exciting expansion plans at the "Made of Caribbean" global launch event in New York City. Held at the iconic Hall des Lumières, the event celebrated the vibrant culture and natural beauty of the Caribbean while showcasing the future of Beaches Resorts.
Adam Stewart, Executive Chairman of Sandals Resorts, reveals exciting plans for the future
During the event, Stewart announced a nearly $1 billion investment to double the footprint of Beaches Resorts over the next five years.
This ambitious plan includes the introduction of three new resorts: Beaches Barbados, Beaches Exuma in The Bahamas, and Beaches Runaway Bay in Jamaica. Additionally, the much-anticipated Treasure Beach Village at Beaches Turks and Caicos is set to debut in Spring 2026, featuring luxurious multi-bedroom suites, new dining concepts, and enhanced amenities.
The all-new Treasure Beach Village at Beaches Turks and Caicos is an exciting addition to this award-winning resort, set to open for stays starting March 1, 2026
Read our blog about this new section
Adam Stewart, Executive Chairman of Sandals Resorts, reveals exciting plans for the future
The new resorts promise to deliver the signature all-inclusive luxury that Beaches is known for, with family-friendly features like Kids Camps, waterparks, and the exclusive partnership with Sesame Street®. Beaches Barbados will offer 600 rooms, including spacious suites designed for families, while Beaches Exuma will transform the existing Sandals Emerald Bay into a family-friendly haven with 12 restaurants and a Greg Norman-designed golf course. Beaches Runaway Bay will cater to multigenerational families with expansive suites and access to the Runaway Bay Golf Club.
.jpg?width=4000&height=3000&name=20250311_195744%20(1).jpg)
Carlie Finch, owner The Sand Lady and husband Clint Finch
Travel agent Carlie Finch, famously known as The Sand Lady, is a renowned expert on Sandals Resorts and their luxurious, all-inclusive experiences. At the recent "Made of Caribbean" event in New York City, Carlie was at the forefront, highlighting the unveiling of Sandals Resorts' new global, multi-media advertising campaign, developed in partnership with Leo Burnett. This campaign beautifully celebrates the vibrant culture, stunning natural beauty, and authentic experiences of the Caribbean, positioning Sandals Resorts as the premier destination for luxury, romance, and unforgettable getaways.
DJ Zuri Marley, granddaughter of the legendary Bob Marley, delivered unforgettable Caribbean vibes.
Adam Stewart emphasized the brand's commitment to creating enriching, multigenerational vacations that celebrate family connections. The "Made of Caribbean" campaign highlights the deep ties Beaches Resorts has to the region, blending authentic Caribbean experiences with world-class luxury.
This expansion marks an exciting chapter for Beaches Resorts, solidifying its position as the premier choice for family vacations in the Caribbean.
Heidi Clarke serves as the Executive Director of the Sandals Foundation, the philanthropic arm of Sandals Resorts International. Born and raised in Jamaica, Heidi has dedicated her career to empowering Caribbean communities through education, environmental conservation, and community development initiatives.
The Sandals Foundation is a non-profit organization launched in March 2009 to help Sandals Resorts International continue to make a difference in the Caribbean.
Celebrating the Caribbean: Adam Stewart Unveils Sandals Resorts' Vision at New York 'Made of Caribbean' Event
For all inquiries about future travels to Sandals or Beaches Resorts, you can reach out to Carlie Finch, a CRC Platinum Elite Travel Agent and renowned expert in creating unforgettable vacations.
