Planning a Sandals or Beaches vacation should feel exciting, not overwhelming. That’s where I come in. I’m Carlie Finch—better known as The Sand Lady—and I’ve spent more than 17 years helping couples and families experience the very best of Sandals and Beaches Resorts.
This isn’t just my career. It’s my passion. For nearly two decades, I’ve dedicated my work exclusively to these two brands because I believe in the quality, consistency, and romance they deliver.
One of the biggest questions I get is: “What does it cost to use your services?” The answer is simple: It’s completely free.
You never pay extra to book with The Sand Lady. In fact, you often save money.
We guarantee the best available pricing for all Sandals and Beaches Resorts.
We monitor sales, promotions, and room availability to ensure you’re getting the strongest value.
We handle the planning, the details, and the updates — all at no cost to you.
You get expert guidance, insider knowledge, and personalized support… without paying a penny more.
The Sand Lady, Carlie Finch and husband Clint is 100% on Sandals and Beaches Resorts. That means:
We know every room category -watch us on YOUTUBE for room tours
We understand each resort’s personality
We stay current on renovations, new openings, and changes
We can match you with the perfect resort based on your style, budget, and travel goals
This level of specialization is rare — and it’s exactly why our clients trust us year after year.
When we say we’re experts, we mean it. We have personally vacationed at every single Sandals and Beaches Resort, many of them multiple times. And we continue to travel back every year to:
Film updated room tours
Explore new dining and amenities
Meet with resort management
Stay informed on changes that impact your stay
This firsthand experience allows us to give honest, accurate recommendations — not guesses.
I’m proud to be recognized as a CRC Platinum Elite Travel Agent year after year.
What does that mean?
It places me among the top Sandals and Beaches travel agents in the world.
Only a select few earn this status.
It reflects not only our sales, but our deep knowledge of the brand.
It shows that we consistently deliver exceptional service and unmatched expertise.
Being Platinum Elite means we don’t just book the resorts — we understand them inside and out, and we use that knowledge to help you find the best deals, the best rooms, and the best overall experience.
Photo- Sandals Star Awards
When you book with us, you’re getting:
Free expert planning
Guaranteed best pricing
Insider resort knowledge
Personalized recommendations
Direct support before, during, and after your trip
You deserve a vacation that feels effortless, luxurious, and perfectly tailored to you. That’s exactly what we deliver.